sales and marketing of the Agri-Jeep... because after WW2, Willys wanted to find a new market for the Jeep, and there was a shortage of tractors due to wartime production

The new 'Jeep" Tractor was designed for use on the farm like any other conventional tractor. It came factory equipped, like the Farm Jeep, with hydraulic lift, governor, heavy duty springs, and propeller shaft guard. Since the 'Jeep' tractor was designed for farm use, it lacked front shocks, a spare tire, windshield, tailgate, headlights, fuel-pump booster, speedometer, and horn.

https://www.thevintagenews.com/2016/01/16/45796/2/