Whether it's the North American International Auto Show in Detroit, the Mondial de l'Automobile in Paris, or the Shanghai Motor Show in China, one thing remains constant: models standing next to cars. We've had a lot of discussions lately about why models are still used at auto shows in this enlightened age, and our best answer is that automakers want the public to feel like they would look this good standing next to a Buick, BMW or Geely automobile. Clearly, this strategy is not lost on the many Chinese automakers at the 2007 Shanghai Auto Show. Our colleague from Autoblog Chinese kept his camera snapping a couple extra frames at each display so he could assemble this Girls of Shanghai Gallery for us, so we hope you enjoy. It's interesting to note the mix of western and Asian models hired for this show, as well.
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Wednesday, February 3, 2010
Shanghai Motor Show: Girls of Shanghai Gallery (Part 1)
Whether it's the North American International Auto Show in Detroit, the Mondial de l'Automobile in Paris, or the Shanghai Motor Show in China, one thing remains constant: models standing next to cars. We've had a lot of discussions lately about why models are still used at auto shows in this enlightened age, and our best answer is that automakers want the public to feel like they would look this good standing next to a Buick, BMW or Geely automobile. Clearly, this strategy is not lost on the many Chinese automakers at the 2007 Shanghai Auto Show. Our colleague from Autoblog Chinese kept his camera snapping a couple extra frames at each display so he could assemble this Girls of Shanghai Gallery for us, so we hope you enjoy. It's interesting to note the mix of western and Asian models hired for this show, as well.
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